A higher standard for people who send
Inboxes are being flooded with email. They're so cluttered that less than 2% of messages get a reply.
Responsible senders follow Gated’s BEST PRACTICES FOR SALES EMAIL
- When you ask me to stop emailing, I will.
- I do my research to understand you and your company in advance.
- I respect which channels you want to be contacted on - or not.
- I will use clear subject lines.
- I will be honest about how I obtained your email.
- I will only send follow-ups that have value for you.
- I will not add you to my company’s mailing list.