You Should Determine How People Can Reach You

Andy Mowat
September 16, 2021

When email was first created, every email in your inbox was a personal message and opening your email was a pleasant experience.  Today, there are 300 billion emails sent every day and over 90% are sent by machines.  

Companies armed with “marketing automation” can send millions of emails with a single click.  Email users have no defense. 

In fact, if you are a buyer of software or services, your email/phone/LinkedIn are no longer private in any way:

When you open your inbox each morning, you spend your most productive time sorting through emails from people you don’t know.

In the current landscape of Product-Led Growth (PLG), there has been a lot of talk about the shift towards a “buyer driven” sales process.  

  • On the positive side, PLG companies give buyers more control during the buying cycle, allowing them to trial products for free and scale up usage as needed.   
  • However, in a PLG world, it’s no longer just executives who are being sold to.  Now, many more individuals are targeted as potential buyers and overwhelmed with cold outreach.

Gated is on a mission to allow you to control who reaches you, and how.  We begin with email, because it is a lynchpin of sales and marketing efforts everywhere. Our long-term vision is focused on defending you from information overload, anywhere. 

We believe you should control: 

  • When you want messages to show up in your inbox
  • Who you want to hear from 
  • Which channels you want to receive messages on
  • Which products you want to hear about - or not

To create solutions that make this vision a reality, we are building a company that is truly on your side - as an email user.  We believe you should not have to pay for tools to protect yourself and your inbox.  So we’ve created a unique model funded by senders and, therefore, free to all users.  

“You should determine how people reach you” is just one part of our Gated Manifesto.  Read more to learn how you can help take back control of your attention.