Why Marketers and Sellers Love Gated

Andy Mowat
December 28, 2022

We built Gated for people who get too much irrelevant email. But, Gated is making email better for everyone – even for people who send emails for a living (e.g. email marketers, SDRs, and AEs).

That’s right. Even the people who now have to pay to reach inboxes through Gated…are big fans:

Dylan French, a SDR, praises Gated and the Challenge Email concept of donating to people's favorite charities in order to reach them, calling it "the only time it felt good to have a cold email not immediately delivered."
Senders are seeing value in their emails getting Gated (source: Andy Mowat).

Surprise quickly turns to delight

Initially, sellers or email marketers are surprised by Gated.

They might be curious or even angry when they first get a Challenge email that says “donate to reach the user’s inbox.” But, most senders quickly realize the benefit Gated can have for them: the solution eliminates low-quality email.  

With Gated, good emails stand out. Potential customers finally have time to read cold outreach. In fact, Gated users reply to emails more than 50% of the time compared to average reply rates of <2% without Gated.

Once senders understand the potential of what Gated can do for them, they ask: “How can more people get Gated?!”

Sarah Brazier, an AE at Gong, praises the Gated Challenge Email she received, calling it a "pretty cool way to ensure the right kinds of messages are ending up in my email."
Sarah Brazier, Account Executive at Gong, is 100% focused on communicating value to her customers (source: Andy Mowat).

Be forward-thinking

Paying to send email is definitely different. It’s not something we’re used to.

You might even compare it to staying in a stranger’s house around the time that Airbnb was starting up. Or getting in a stranger’s car, when Uber was a new idea.

Remember when you first talked with your friends about how revolutionary Airbnb and Uber were? You can be on the leading edge of a new category again when you share your Gated experience with others.

The images above and below give you an idea of what sales leaders are saying about the future of email. It’s time to share your thoughts on LinkedIn – and be sure to tag Gated and check out the all the rave reviews of Gated!

We’re excited for you to join the conversation, and add Gated to your work email if you haven't already!

Evan Patterson, Head of Content & Community at trender.ai, loves Gated and touts Gated's ability to boost sellers' positive email response rates.
Evan Patterson, Head of Content & Community at trender.ai, is thinking about the future of email marketing (source: Andy Mowat).

Originally published: December 8, 2021

Photo by Christopher Beloch on Unsplash