How to Make Your Attention More Valuable: Decide What Your Attention is Worth and Who Benefits

Andy Mowat
December 28, 2022

In the face of increasing digital information and inputs, we’re stuck with limited capacity for attention. Physiologically, the conscious mind can only process less than .0005% of the information that is sent to the brain for processing.   

The cost of constantly shifting our attention is well-documented. Every time a new email, Slack message, phone call, or social media message arrives, you are interrupted.

It may only distract you for a few seconds, but the cost of context-switching is much greater. An inability to focus your attention leaves you exhausted and unproductive.

So many software tools offer to “save you time.”

But, if all those promises of time savings came true, you would be reading this from a beach, drink in hand, at 2:00 in the afternoon?

We believe what you really need (and deserve) is control over your attention

By clearing your inbox of email from people you don’t know (or haven’t allowed), Gated helps you focus on the messages that matter most to you and your business.

We believe that you should decide the price of your attention. Here's how to make your attention more valuable:

  • Set a price for unknown senders who want to interrupt you.
  • Set different prices for different types of messages.

LinkedIn InMail has proven that marketers, sellers, and recruiters pay to reach new prospects they aren’t connected to. However, LinkedIn hasn’t given power to their users to:

  • Adjust the price of their attention — it costs the same to everyone.
  • Benefit from senders who want to reach them.

Now, LinkedIn has tried to give some power to their users with the launch of their "Focused Inbox" feature in users' Messages. But as the saying goes, LinkedIn users are the product given the ads and promotions plastered across your Newsfeed and Messages.

LinkedIn's Focused Inbox folder for your Messages is a step in the right direction, but it still doesn't address the flood of sales, marketing, and recruiter InMails that inundate people's Messages daily.
LinkedIn Messages' new Focused Inbox feature in action (source: LinkedIn app).

Gated allows every user to choose who benefits from their attention. And in fact, Gated now sends more than 70% of every donation to the nonprofit a user has personally chosen.

“You should decide what your attention is worth – and who benefits” is just one part of our Gated Manifesto. You can read more of the Manifesto to learn how you can transform your attention into value for the world.

Originally published: September 16, 2021