When Gated was up and running we had a "LOVE" page: words of enthusiasm and praise from users, senders, nonprofits, PR, and others. Here is a little bit of that love – with a few lessons we learned along the way.
Build for your users first. The praise and excitement of people who use Gated is what mattered most to our team. From marketing managers being sold to heavily, to overwhelmed CEOs, to nonprofit supporters, to anyone striving to #focusonwhatmatters... It was clear people needed and loved what we built. [It had a 72 Net Promoter Score!] Our LinkedIn accountis a reminder of all of the lives (and inboxes) we touched.
Good communication goes both ways. You'd think asking email senders to pay might ruffle some feathers... but as it turns out: senders were some of our biggest fans! ---- We even had top-tier sales advisors like Josh Roth, Rex Biberston, and Sam McKenna evangelizing the benefits of Gated.