More and more professionals are listing their email on their LinkedIn profile or sharing their email publicly online. Let’s examine the context of this new trend, see examples of who is doing so, and consider why you should as well.
There are quite a few moments in which a work email address becomes extra attractive to sales people; you’ll know it when your inbox suddenly surges with an influx of unsolicited email. Here are a few moments that stand out:
Since your email isn’t hidden, you might as well share it publicly. But, until now, if you did so you would have been swamped with unwanted, irrelevant emails. (Perhaps you already are.)
So why do we see leading-edge professionals sharing their emails loud-and-proud on platforms like LinkedIn?
It’s because they’ve found a solution to the root problem: Gated allows you to be open to hearing from anyone, because only the people who value your time can actually get through to you.
When an unknown sender emails you (with Gated), the sender is “challenged” to donate (typical donations range from $1-5) to your favorite nonprofit. This payment ensures their email reaches your inbox. It also ensures they are sending something worth your attention.
This small hurdle makes senders think twice about why they reached out to you. It incents them to think carefully about what they are sending. And your inbox? It’s still your own. You are no longer overwhelmed by irrelevant messages.
Our Founder and CEO, Andy Mowat, might have been the first one to share his email online (see the LinkedIn post here). It’s not because he wanted to be brave or edgy – let's face it, his email is already out there and being scraped.
It’s because he believes, fundamentally, in the power of email to connect people. His email is an #OpenGate for anyone who wants to reach him, as long as they take a small action to indicate that they value his attention.